Founder & Managing Partner
Sara Hasselman
A growth and operations executive who has built marketing, CRM and revenue systems from the inside, most recently as Chief Growth & Operations Officer at a health technology company.
“Most businesses don't have a marketing problem; they have a systems problem. My favorite moment is when the system we built starts showing up in the revenue numbers.”
I started Wise Fox in 2015 because I kept seeing the same thing: good companies with real traction, with leaders stretched too thin to own growth from end to end. I like being the person who does.
Career
Where I've led growth
2023–2026
Chief Growth & Operations Officer, health technology company
Joined as CMO and was promoted to lead growth and operations. Rebuilt marketing, the CRM and the reporting behind the business. Revenue grew 176% from 2022 to 2025.
2015–present
Founder, Wise Fox
Consultant and fractional growth lead for growing businesses, including an embedded part-time growth role at a technology services firm that ran its CRM rollout and RFP program.
2009–2015
Marketing Manager, Hi-Line Utility Supply
Part of the leadership team that took a regional distributor national, tripling revenue and doubling EBITDA, through its sale to a Fortune 500 company. Built the email program and the prospect database behind the growth.
Results
Results I've helped drive
revenue growth in three years, with annual leads up more than 19 times, as Chief Growth & Operations Officer
in new revenue and 2,700 leads in six months for an event registration SaaS company
recurring municipal contracts valued at over $500K a year for a technology services firm
revenue growth with EBITDA doubled at a utility supply distributor, growing while staying profitable
Team resulta year added by the email program at the same distributor
Team resultWhat Sara leads at Wise Fox
Industries
Health technology, technology services, event technology, utility and industrial distribution, equipment leasing, building products and construction, commercial real estate and experiential tourism.
Education
B.S., Business Administration (Marketing & Management), Columbia College
Partnership
Sara and Matt Dell have worked together since 2009. About Wise Fox
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