Event registration SaaS company
in new revenue in six months
The situation
An event registration SaaS company wanted to grow beyond its home markets and open new territories across the US.
What we did
Built the go-to-market plan and reached event organizers in each new territory through targeted prospecting, email campaigns, webinars and demos, with follow-up that turned leads into sales conversations. Matt also helped the company raise capital to fund the expansion.
What stayed in place
A repeatable playbook for entering a new market.