Where every engagement starts
The 90-Day Growth Launch
In 90 days we work out where your growth should come from, build what's needed to support it and get it moving. Then you decide whether we keep going.
Why we start here
Strategy before spend.
It's natural to tackle growth one tactic at a time: a new agency, a new website, more ads. The bigger gains usually come from underneath: positioning that reflects where the business is today, a sales process the whole team can run, a CRM people rely on and numbers that connect to revenue.
Ninety days is long enough to strengthen the foundation and prove it works, and short enough to keep everyone accountable.
The 90 days
What happens, month by month
Days 1–30
Discover and build
We learn the business from the inside: how you make money, who buys and why, what's been tried. We interview your team and a few customers, review your sales process and CRM, sharpen your positioning and set a baseline for the numbers that matter.
By day 30: a go-to-market plan.
Days 31–60
Launch and generate demand
We put the plan to work: campaigns to existing customers and new prospects, follow-up sequences, sales materials and messaging, targeted outreach, and pipeline reporting you can actually use.
By day 60: campaigns live and leads moving.
Days 61–90
Measure and sharpen
We look hard at what's working by channel and customer type, where leads stall, how sales converts and what marketing is returning. Then we tighten the plan for what comes next.
By day 90: results against the baseline.
Read: what a fractional CMO actually does in the first 90 days
At day 90
What you'll have
Clear positioning and a defined ideal customer
A working CRM and pipeline your team uses
Reporting against a baseline, so you know what's moving
Campaigns live, with early results
A prioritized plan for the next stage
An agreed growth baseline and the rules for measuring it
What we need from you
We do the heavy lifting.
- Access to your CRM, sales and marketing data
- Time with leadership, and short interviews with your team and a few customers
- A marketing budget for ads, events and tools, kept separate from our fee
That's it from your side: a few focused hours, mostly in the first few weeks. We handle the research, planning and execution, so your team stays focused on running the business.
After 90 days
You decide what happens next.
Most clients keep going with ongoing growth leadership: a lower monthly fee, with part of our pay tied to growth above the baseline we set together. We focus where you need it most: marketing leadership, sales leadership or revenue operations.
Some take the plan and run it themselves. Either way, there's no long-term contract. Cancel with 30 days' notice.
Proof
Launches that turned into revenue
Equipment leasing company
$135K
pipeline and $67K in recurring annual revenue in six months, from zero presence. An assessment of the Florida market and new verticals became a full launch: local partners, a 60,000-contact prospect database and automated outreach.
Client engagementEvent registration SaaS company
2,700
leads and $300K in new revenue in six months. New US territories opened with targeted prospecting, email, webinars and demos.
Client engagementWho leads it
Sara and Matt lead every launch together.
Sara's lens on marketing, systems and the numbers; Matt's on sales strategy, process and building a team that sells without depending on the founder.
They're backed by our team, including marketing project managers and specialists, so the work keeps moving between leadership sessions.
FAQ
Common questions
Is the launch the same for every company?
The scope is the same. The fee is scaled to the size of your business.
What does it cost?
A monthly fee for the three months, scaled to your size. We'll walk through it on the call.
Can we cancel?
Yes, any time, with 30 days' notice.
How much of my team's time does it take?
A few focused hours, mostly in the first few weeks: interviews, data access and working sessions. After that, a weekly check-in and quick decisions. We do the heavy lifting, so your team stays focused on running the business.
Do we need a marketing budget beyond your fee?
Usually, yes, for ads, events or tools. We'll help you size it, and we treat it like our own money.
What happens at day 90?
We review results together and agree on what comes next, whether that's us continuing or you taking it from there.
Do you guarantee results?
No one honest can. We tie part of our ongoing pay to growth instead.
Get a 30-minute growth review
Ready to see where your growth should come from?
In 30 minutes, a partner will look at where you are, where your next growth should come from and the first step to get there. No obligation.
Get a 30-minute growth reviewPrefer to call? 630-492-0138