Fractional growth leadership
We're senior marketing and sales leaders who set the strategy, build the systems and lead the execution for founder-led companies, before you add a full-time executive.
Sound familiar?
An agency here, a freelancer there, a new website, some ads. There's real activity, but it's hard to see which of it produces revenue.
You're the best closer in the company. That's a strength, and it also limits how fast you can grow.
Leads come in from more places than it was set up for, follow-up depends on who has time, and reports take a day to pull together.
Each one comes back to the same thing: growth needs dedicated senior leadership.
Common starting points
A new product, market or region, or growth that's leveling off and needs a plan.
The 90-Day Growth LaunchBefore you commit to a full-time CMO or VP of Sales, get the foundation right.
Before You HireWhether a sale is two years out or five, build a business buyers will pay more for.
Getting ready to sellHow we work
We learn how your business makes money, who buys and why, and where the biggest opportunities are. Then we set the numbers that matter.
Positioning, pipeline, CRM, follow-up and reporting, set up so growth doesn't depend on heroics.
We run the plan with your team and outside partners, and report on what it produced.
How we engage
Every engagement starts here. We roll up our sleeves, work out where your growth should come from, build what's needed to support it and launch the first campaigns.
About the launchWe lead the plan at a lower monthly fee, and part of our pay is tied to growth above a baseline we set together. Most clients focus on one of three areas:
Find what's driving growth and what's blocking it. Set the baseline and the plan.
Put the systems in place and get the first campaigns live.
Report against the baseline. Do more of what works.
We keep leading the growth, or you take the plan and run it yourself.
Results
in new revenue in six months, for an event registration SaaS company
Client engagementbusiness accounts, for an experiential tourism company
Client engagementrevenue growth in three years at a health technology company, where Sara led growth and Matt served as CEO
Operating track recordThe partners
Founder & Managing Partner
Former Chief Growth & Operations Officer who builds the marketing, CRM and revenue systems behind growth.
“Most businesses don't have a marketing problem; they have a systems problem. My favorite moment is when the system we built starts showing up in the revenue numbers.”Meet Sara
Partner, Growth & Sales Leadership
Former CEO who has spent three decades building and leading sales organizations.
“Sales is the most honest part of a business: you win or you don't. My job isn't to close your deals; it's to build the team and process that keep winning.”Meet Matt
Before you hire
You may need one eventually. A senior hire works best when the strategy is set and the systems are already running. We build that first, and when you're ready, we'll help you define the role and hand it off.
Get a 30-minute growth review
In 30 minutes, a partner will look at where you are, where your next growth should come from and the first step to get there. No obligation.